Thoughts on SaaS marketing and growth
On building marketing functions, scaling SaaS companies, and the decisions that separate strategy from guesswork.
7 min read
Europe doesn't have a sovereignty problem. It has an execution problem.
The EU keeps writing reports about competitiveness. The single market remains unfinished. Sovereignty means nothing without operational reform.
6 min read
Meta didn't make mistakes. Meta made choices.
Zuckerberg is testifying in court. Internal documents show Meta knew its platforms harmed teens and chose growth anyway. A decade of evidence says this was never an accident.
7 min read
AI assistants were supposed to work for you. Now they work for advertisers.
OpenAI promised ads were a last resort. Twenty months later, ChatGPT has ads. Why AI advertising is different from everything before it.