Studies, research and data on SaaS marketing and growth
Data on SaaS marketing and growth, with the sample, the method and the raw numbers on the page. Free to cite with attribution.
Studies
Marketing hiring
Fractional marketing rates by seniority, country, industry, and work mode
Fractional marketing directors bill 2.14x a full-time hire's hourly-equivalent rate. US fractional CMO rates run $174–283/hr, director $108–186/hr, manager $69–116/hr.
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Marketing hiring
What companies ask marketing hires to do, by seniority and function
Generative AI appears in 17.7% of marketing manager job descriptions and 9.3% of director ones. Requirements read out of 1,980 live job descriptions from 641 companies.
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AI search
AI Overview citation sources by industry
Company-owned content takes 57% of Google AI Overview citations in B2B SaaS and 5% in real estate. Who AI Overviews cite, measured across ten industries.
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