Studies, research and data on SaaS marketing and growth

Data on SaaS marketing and growth, with the sample, the method and the raw numbers on the page. Free to cite with attribution.

AI search

AI searchSep 1, 2026

AI Overview citation sources by industry

Company-owned content takes 57% of Google AI Overview citations in B2B SaaS and 5% in real estate. Who AI Overviews cite, measured across ten industries.

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