About

I've always wanted to know how things work. As a kid, that meant taking radios apart to see what was inside. Then it was building worlds out of Lego. Later, it was cabling my apartment and setting up Linux servers to run in-house and public services. The impulse never changed: take something apart, understand the system, then build it better.

I grew up in Bolzano, in the Italian Alps, and left as soon as I could. The town was too small. Since then I've lived in Milan, Bologna, Sardinia, Sharm el-Sheikh, the Maldives, Malta, Zurich, and Gran Canaria. Over the years I've been to more than sixty countries. That kind of movement requires you to be organized. You learn to plan well, adapt quickly, and make the most of wherever you are. You also learn that most things work better when you stop resisting the local conditions and start working with them.

Diving and surfing have been constants through all of it. I'm a PADI diving instructor and an underwater photographer. One of my shots, sea lions in the Galápagos, was published in National Geographic. I play tennis regularly and practice yoga. Meditation and mindfulness are part of my daily routine. I'm deliberate about nutrition, sleep, and recovery. Staying sharp requires being in shape, and I've found that the quality of my thinking tracks directly with how well I manage those basics.

Food is another way I experience the world. I tend to explore cities through their kitchens. Over time I've built a collection of restaurants and hidden spots across countries, the kind of places you only find through conversations with locals. I care about what I eat, where it comes from, and how it's prepared. Ask me for my list.

That same curiosity and drive to bring structure is what I bring to work. Over sixteen years, I've walked into seven companies where marketing was either missing or broken, figured out how the pieces fit together, and rebuilt the system. Three times I built the function from nothing. Twice I co-founded the company itself. I'm curious, obsessively organized, and I tend to optimize everything I touch.

But I've never thought of myself as just a marketing executive. I own revenue. I get into product, finance, operations, and hiring because growth doesn't happen in a silo. I ask the questions most people in the room prefer to avoid and I stay until there's an answer. The people I've worked with, from CEOs to junior hires, tend to say the same thing: I treat every company like it's my own.

The depth is what makes that possible. I've built and run every channel myself: paid acquisition, SEO and LLM optimization, content, lifecycle, brand, PR, partnerships, and analytics. I know what each one can realistically deliver, where they compound, and where companies quietly burn money. That knowledge comes not only from reading about it, but from doing the work and making the mistakes.

Italian and Swiss national. I speak English, Italian, Spanish, and German. My experience spans across B2B and B2C, with teams and markets across EMEA, North America, and APAC.