Case Studies
Sixteen years of building marketing functions for SaaS companies. Each case study breaks down what was broken, what was built, and what it produced.
SOAX
B2B SaaS data infrastructure platform
Rebuilding GTM from scratch in a market with 80+ new competitors
- CAC
- -78%
- Revenue growth
- +33%
- Organic traffic
- 483%
PaidSEO/LLMABMLifecyclePartnershipsBrandAnalytics
Proton
End-to-end encrypted SaaS suite
Scaling privacy-first SaaS from 20M to 100M users against Google and Microsoft
- Users (from 20M)
- 100M
- Revenue growth
- ~4x
- Marketing team
- 9 to 25
PaidSEOPRBrandProduct LaunchAffiliatesASOAnalytics
PADI
Dive travel platform, startup to acquisition
Employee #1. Zero to $1.3M monthly revenue to acquisition by PADI
- Monthly revenue
- $1.3M
- Partners acquired
- 500+
- Affiliate network
- 600+
PaidSEOCRMPREventsPartnershipsProduct
Numbrs
Fintech unicorn, mobile-first personal finance
Optimizing $2.2M monthly budget across performance marketing and TV advertising
- Cost per install
- -50%
- Cost per acquisition
- -90%
- Budget managed
- $2.2M/mo
PaidTVMobileDisplaySEO
MakingSauce
Curated dive travel operator
Bootstrapped a dive travel business to profitability in year one
- Profitable
- Year 1
SEOPaidPartnershipsProduct
Sense of Nature
E-commerce, natural products
Promoted in 3 months. Stores sold stock 2 months ahead of forecast
- Ahead of forecast
- 2 mo
- Time to promotion
- 3 mo
SEOE-commerceRetail
Pig Company
Online dating platform
Raised €20K. Acquired 10K users in 6 months
- Seed raised
- €20K
- Users in 6 months
- 10K
ProductSEO