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Fractional CMO and marketing consultant for SaaS companies

16 years building full-funnel growth engines for SaaS companies: demand generation, product-led growth, and product marketing. From first hire to 100M users.

Users acquired at Proton
100M+
Revenue growth at Proton
~4×
CAC reduction at SOAX
78%
Organic traffic increase at SOAX
483%

About

I've always wanted to know how things work: understand the system, then build it better. Curious, obsessively organized, and I optimize everything I touch.

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Work

Over sixteen years I've built marketing functions from zero as first hire, and scaled existing ones, taking a SaaS suite from 20M to 100M users. Owned revenue and pipeline, cut CAC, built demand generation engines.

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Contact

If your SaaS company has found product-market fit but hasn't found scale, I can help build what's missing. Currently taking on fractional CMO and consulting engagements.

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Sandro was the CEO's right hand and sparring partner in many aspects of the business, not just marketing. He was instrumental in developing the company's products, from the original Diviac logbook to what has now become PADI Travel.

Joel PerrenoudFounder & CEO, Diviac / PADI Travel