Work
Sixteen years of building marketing functions for SaaS companies. Each case study breaks down what was broken, what was built, and what it produced.
SOAX
B2B SaaS proxy & web data platform
Rebuilding GTM from scratch in a market with 80+ new competitors
- CAC
- -78%
- Revenue growth
- +33%
- Organic traffic
- 483%
PaidSEO/LLMABMLifecyclePartnershipsBrandAnalytics
Proton
End-to-end encrypted SaaS suite
Scaling privacy-first SaaS from 20M to 100M users against Google and Microsoft
- Users (from 20M)
- 100M
- Revenue growth
- ~4x
- Marketing team
- 9 to 25
PaidSEOPRBrandProduct LaunchAffiliatesASOAnalytics
PADI
Dive travel platform, startup to acquisition
Employee #1. Zero to $1.3M monthly revenue to acquisition by PADI
- Monthly revenue
- $1.3M
- Partners acquired
- 500+
- Affiliate network
- 600+
PaidSEOCRMPREventsPartnershipsProduct
Numbrs
Fintech unicorn, mobile-first personal finance
Optimizing $2.2M monthly budget across performance marketing and TV advertising
- Cost per install
- -50%
- Cost per acquisition
- -90%
- Budget managed
- $2.2M/mo
PaidTVMobileDisplaySEO
MakingSauce
Curated dive travel operator
Bootstrapped a dive travel business to profitability in year one
- Profitable
- Year 1
SEOPaidPartnershipsProduct
Sense of Nature
E-commerce, natural products
Promoted in 3 months. Stores sold stock 2 months ahead of forecast
- Ahead of forecast
- 2 mo
- Time to promotion
- 3 mo
SEOE-commerceRetail
Pig Company
Online dating platform
Raised €20K. Acquired 10K users in 6 months
- Seed raised
- €20K
- Users in 6 months
- 10K
ProductSEO