Online marketing resources

Sandro Lonardi

About Sandro Lonardi

I'm passionate in Search Engine Optimization (SEO), Social Media Marketing (SMM) and in general in Web Marketing. I'm co-founder at Pig Company S.r.l., a Web Marketing Consulting Company that helps privates and companies improving and optimizing their business in Internet. I love scuba diving, riding bikes and playing tennis.

Get in Touch with Sandro Lonardi

Sandro's articles

  • 5 ingredients to create a killer brand like Apple

    Nov 14, 12 • ArticlesNo Comments
    5 ingredients to create a killer brand like Apple

    Have you ever wondered how some brands can be so popular? How is it that everyone can recognize them just by looking at a small detail of one of their products? Read on to discover the 5 elements that characterize successful brands and how to incorporate them into your company or product.   1. Quality [&hellip...

  • The 3 best SEO software you’ll need to go pro

    Nov 13, 12 • ArticlesNo Comments
    The 3 best SEO software you’ll need to go pro

    There are a lot of articles about free SEO software but today I would like to introduce you to the three premium or paid SEO tools that you may want to consider once you need to step it some up and start to do serious SEO. All of them have either a free version, some [&hellip...

  • 10 free online SEO and marketing tools you need to know about

    Oct 21, 12 • ArticlesNo Comments
    10 free online SEO and marketing tools you need to know about

    This is not a list of all the SEO and marketing tools that are available on Internet but only the ones I use most often and that you should know about. If you believe there are tools missing and you use something else on a regular basis, write it in the comments and I may add [&hellip...

  • Marketing books you need to read

    Oct 11, 12 • ArticlesNo Comments
    Marketing books you need to read

    If you’re a marketer or want to become one there are some books that you need to read because they contain vital information that will widen your perspective and broaden your knowledge. Keep checking this page as I will add more books regularly. Use the comments below to suggest new books that you believe I [&hellip...

  • Market to Women

    Sep 27, 12 • ArticlesNo Comments
    Market to Women

    Do you know that marketing to women is quite different than marketing to men? Do you know that what works for men usually doesn’t work for women? And do you know that women are responsible for 83 percent of all consumer purchases? Read on to learn about the all-important differences between the two and align [&hellip...

  • Shopify SEO Guide

    May 17, 12 • ArticlesNo Comments
    Shopify SEO Guide

    This guide will show you how to configure and optimize Shopify to be indexed faster and score better in the search engines results, in other words it’s a hand-on SEO guide for your Shopify store. What is Shopify? Shopify is a very easy and economic way to publish your ecommerce shop and start to sell [&hellip...

  • A Practical SEO Framework for Content Optimization

    May 14, 12 • ArticlesNo Comments
    A Practical SEO Framework for Content Optimization

    In many organizations there are different people responsible for publishing content on the Internet and most of the time they are either not aware or not experts of SEO. This can lead to either an underperformance of the website or a strain for the SEO expert of the company. For these reasons I’ve decided to write a [&hellip...

  • SEO vs SEF

    May 3, 12 • ArticlesNo Comments
    SEO vs SEF

    A structured and scalable approach to inbound marketing. A new way to look at SEO,  optimization and inbound marketing. SEO vs SEF View more PowerPoint from Sandro Lonardi...

  • Google Authorship Markup: Show Your Pretty Face in Google SERP

    Apr 22, 12 • ArticlesNo Comments
    Google Authorship Markup: Show Your Pretty Face in Google SERP

    Have you ever noticed that some Google search results are displayed with a picture of its author? Pretty cool eh? Would you like to have the same for your site? Good, this guide will explain you how to apply the Google Authorship Markup to your website! Why you should use the authorship markup? Good question, not [&hellip...

  • Redirect www and non-www with .htaccess

    Apr 6, 12 • ArticlesNo Comments
    Redirect www and non-www with .htaccess

    The main reason because I wrote this article is that there are many guides in internet that shows how to redirect from non-www to www but only a few that shows the opposite and usually when I need it I can’t find it. Why redirect with .htaccess? First of all you have to know that [&hellip...